Develop and implement CRM strategies that focus on enhancing customer engagement and loyalty.
Manage customer data, including updating customer profiles, tracking customer interactions, and ensuring data accuracy and completeness.
Coordinate with other departments within the organization. This will involve collaborating on campaigns and initiatives that support the overall CRM strategy.
Analyze customer data to identify trends and patterns that can be used to improve the overall customer experience.
Generate regular reports on CRM activities, campaign performance, and customer engagement metrics. This includes tracking and analyzing the effectiveness of different marketing channels and campaigns to drive continuous improvement.
Monitor customer feedback, including complaints and suggestions, and take appropriate action to address any issues.
Requirements:
Degree holder, preferably in tourism studies, marketing, or related disciplines.
At least 2 years of experience in CRM, membership database or marketing.
Strong analytical and data management skills.
Excellent communication and interpersonal skills.
Ability to work independently and manage multiple projects simultaneously.
Good command of English and Chinese
Must be digital savvy and good with web applications and computers.