Goldjoy Holidays (金怡假期) was established in 1989 and is a leading travel brand in Hong Kong. Goldjoy is recognized as a pioneer and leader in long haul and alternate destinations (深度遊) such as Egypt, Africa, Middle East, South America and so forth. Throughout the years, this image has been ingrained in people’s mind through sponsorship and partnership with ATV to produce TV series《尋找他鄉的故事 》and TVB for《12個夏天》,《向世界出發》. When people select to travel with Goldjoy Holidays, they think Prestige, Specialist and Quality.
To lead a dynamic team in a fast-paced travel industry sector. You are guaranteed an environment to apply your creativity and skill set in both online and offline consumer marketing. Managing TV commercials, seminars, KOL, print media, press release, OOH (taxi, tram, billboards) as well as very hands-on application of digital marketing techniques using Google Adwords, Facebook Ad Manager, tagging and retargeting consumers to drive conversions.
Responsibilities (but not limited to):
Lead and drive the company’s marketing and design team to carry out its marketing and business development plans
Formulate and implement the company’s overall marketing strategy for both offline and online;
Effectively manage and control group’s annual marketing budget
Prepare marketing materials, including publications, presentations, souvenirs and promotional materials, press release and all kinds of marketing communications materials;
Manage offline campaigns such as TV, Newspaper, Magazines, OOH, Roadshows, Seminars
Manage Digital and Social Marketing strategies such as Facebook, Google, Content Marketing, SEO, SEM, YouTube, Blogs, EDM
Actively work with co-op partners and tourism boards to promote brand awareness
Responsible for market research, measure the effectiveness of different market campaigns and provide reports for management team;
Manage and negotiate with external media (e.g. Newspaper, Magazines), creative and PR agencies.
Bachelor in Marketing, Communications or a related discipline preferred.
Minimum 3 years working experience in consumer marketing role
Hands on experience with Google Adwords and Facebook Ad Manager is a must
Proficiency in MS Office application and Chinese word processing
Good command of written and spoken English and Chinese
Proactive, flexible, good communication skills and able to work independently
Immediate available is highly preferred